Make an inventory of the existing website
List the pages, their addresses, titles and purpose. Where analytics and search data are available, identify pages that attract relevant visits or enquiries. Include service pages, product pages, location pages and useful articles. This inventory is the starting point for deciding what remains, what changes and what is no longer needed.
Keep useful URLs where the purpose remains
A redesign does not automatically require a new address for every page. If a service page still explains the same service, retaining its established URL can simplify the transition. Where content moves, prepare an old-to-new mapping and an appropriate permanent redirect. Avoid directing every removed page to the homepage when a more relevant destination exists.
Design around the content customers need
Review the content before treating it as a design obstacle. A long page may need better headings, diagrams and a clearer sequence rather than a large reduction in information. Preserve useful specifications and explanations, correct outdated details and make the enquiry route easier to find. The visual design should help people navigate the substance.
Check the complete customer journey
Menus, internal links, phone buttons, WhatsApp links and forms deserve the same attention as the hero section. Test the steps a prospective customer takes from a search result to a relevant service page and then an enquiry. A form should only show a successful submission when the backend accepts the enquiry, and it should provide a useful error message otherwise.
Review the website after launch
Confirm that the intended pages load at the right addresses and that redirects, canonical URLs and the sitemap reflect the final structure. Check enquiry delivery on the actual hosting. Then review search and website data for unexpected changes, prioritising issues that affect important pages or prevent customers from contacting the business.