Available individually or inside the personalised partnership
Google Ads & paid advertising
We plan and manage paid campaigns around the offer, audience and enquiry you want, connecting ads with relevant landing pages and useful conversion reporting.
Campaign-to-enquiry route
Google Ads & paid advertisingInteractiveFeedback loopSearch terms / audience → enquiry quality → next optimisation
Built around this pageDemand / audience → Campaign → Landing experience → Qualified enquiry
Campaign-to-enquiry route
Platforms & tools used where relevant
Tool choice depends on access, campaign scope and the evidence needed. Tools support the work; they do not replace analysis.
- Google Ads
- Keyword Planner
- GA4
- Google Tag Manager
- Looker Studio
- Landing-page analytics
What this service should solve
Reach people with a reason to enquire.
Clicks alone do not tell you whether a campaign is helping. We look at the search, the advert, the destination page and the enquiry together. Clear targeting and lead feedback help distinguish a relevant business opportunity from an unrelated click.
GOOD FIT FOR
Businesses with a defined offer, a workable advertising budget and a team ready to respond to enquiries.
What the work can include
Built around the requirement,
not a generic checklist.
Scope is agreed for the specific business and engagement. These are the capabilities we may use when they are relevant.
Campaign and keyword planning
Separate services and audiences into sensible groups. Review buying intent, locations, schedules and the words that should be excluded.
Ad copy and assets
Explain the offer clearly and use relevant contact, service and location assets. Keep the message consistent with the destination page.
Landing-page improvements
Give visitors the details they need: product suitability, service coverage, business evidence and a clear way to enquire.
Conversion measurement
Set up agreed enquiry events and check they fire correctly. Separate primary leads from supporting actions such as a button click.
Budget and search-term reviews
Review actual searches, targeting and performance to reduce irrelevant spend and focus on useful opportunities.
Lead-quality feedback
Use feedback from your sales team to understand which enquiries fit the business. Report spend, conversions and relevant next actions.
How we review the work
Activity matters less than whether the work is useful.
We look at appropriate business and channel signals rather than presenting vanity numbers as the whole story.
- Relevant enquiries
- Cost per enquiry
- Search-term relevance
- Lead quality feedback
Specialist capabilities
Explore the work in more detail.
HOW IT FITS
Use it alone, or connect it with the rest of your digital growth plan.
We do not force every client into the full partnership. If this is the only service you need, we can discuss a focused scope. If several channels depend on each other, the personalised partnership may make more sense.
Talk about your requirementQuestions
Before we start.
Is the advertising budget included in the monthly fee?
No. Advertising media spend is paid separately to the platform. Campaign management can be included in your personalised monthly scope when paid advertising is appropriate.
Do we need a separate landing page?
Sometimes. A focused landing page can help when the campaign targets one product or service. A strong existing service page can also be suitable.
Will more clicks always mean more business?
No. The relevance of the visitor, the offer, the website experience and the sales response all matter. We review campaign data alongside lead quality.
